Hey, I'm Hannah!

I’m proof that absolutely anyone can reverse their overshopping habit & achieve financial peace.

Welcome! I am a former broke shopaholic, coach, & stylist helping clothing-lovers like you overcome your shopping urges so you can live a financially abundant life.

I spent a decade in the fashion industry, from selling on the retail floor to planning marketing campaigns for a multi-billion dollar brand.

But over those 10 years, I had one persistent problem known as… compulsive shopping.

At my peak, I was spending $1,700 on clothes in a single month and burning through my 6-figure salary. Any progress I made on my giant credit card balance was quickly reversed with a string of clothing purchases that I felt like I just had to have.

I failed at budgeting. I thought making more money would solve everything, but it only increased my shame—not my discipline.

Until I found the method that finally transformed me from a broke shopaholic to a debt-free, self-controlled spender (with a wardrobe I love and a financial future I'm excited for.)

I quit my "dream job" in fashion marketing to help you buy less.

This is my spending story.

2010

THE START OF IT ALL

I didn't learn much about money or finances growing up. My family liked shopping but couldn't afford expensive clothes like some of my friends. In high school, I got my first job at the finest of dining establishments… Little Caesar’s Pizza. It was the days of Macklemore’s “Thrift Shop” which also happened to be the place I spent the majority of my new hard-earned cash. I liked making money, but I liked spending it even more. I would come home every weekend with my arms full of yet another thrift haul. I was buying a lot of clothes, but at least they were cheap… for now.

2014

INFLUENCED

I moved cities, started university, and got my first credit card. Hello, independence! Social media was taking off. I started following "influencers" on Youtube and Instagram, showing me an endless stream of things to desire. Expensive clothing started to seem normal and I was shopping more and more. The turning point was when I bought the trendiest sneaker at the time (Adidas Stan Smiths). It was the first time I had ever spent over $100 on a pair of shoes. I remember wearing them with mixed feelings of excitement and guilt. It was off to the races…

2019

LOST & CONFUSED

I left university with a degree, $22,000 in student loans, and no idea what I should do next. I got a job at the nearest Aritzia (I had never shopped there in my life). Suddenly I had access to a tempting staff discount and was working in the worst place for someone with a growing shopping problem… the mall. I started posting my own outfits on Instagram. I used this new hobby as an excuse for my skyrocketing spending. I got a second job and started reselling vintage clothes online. I was working 60+ hour weeks but all my money was ending up in my closet.

2021

BIG GIRL MONEY

I thought my problem was solved when I got my first salary job. I thought "finally, I have enough money to pay off debt AND buy the things I want!" Except the quantity (and prices) of what I was buying only increased. I got a rush from buying into every trend and “looking the part” at my corporate fashion job. I felt shame & anxiety after every purchase and was hiding shopping bags from my partner. The more I shopped, the more unsatisfied I was with my closet. I thought I knew my style, but the bags of clothes I would declutter every season said otherwise.

2023

CRISIS MODE

My shopping was at its peak and knew I had a problem. I had been promoted into a 6-figure salary with nothing to show for it. Minimal savings, thousands in credit card debt, and a habit I couldn’t break. I realized my shopping behavior was pushing the bigger things I wanted in life further and further away. I thought giving it up would mean giving up my love of fashion. How could I keep this part of myself without buying new clothes all the time? Shopping is my hobby! I had tried cutting back before, but this time it had to be for real. I knew it would be challenging… but my future self would thank me.

2024

NO-BUY BREAKTHROUGH

I made a plan to quit overspending for good. I didn’t know if it was going to work, but I learned as much as I could about mindset & habit change while trying to quiet my self-doubt. I started a No-Buy challenge where I wouldn’t buy any clothes for 3 whole months. I hadn’t gone this long without shopping since I was a teenager. At first it was hard, but it got easier every day with the unique method I set out for myself. I kept myself busy self-reflecting and decluttering. It worked. By the end of my No-Buy, I had no desire to go back to my old ways. My Wishlist was full of items I didn’t even want anymore! The biggest surprise? I felt more inspired by my closet and sure of my style than ever before.

2025

FINANCIAL FUTURE ME

Today, I am credit card debt-gree and no longer shop impulsively. I selectively buy things I can afford with full confidence I will love & wear them for a long time. I don’t feel controlled by every ad, social media post, or emotional impulse. My closet isn't a place of shame and stress anymore. I am excited and inspired to get dressed — and always have something to wear. I quit my corporate job in fashion marketing (ironic, right?) to help others heal their shameful shopping habits, something I never could have done when I was financially trapped by overspending.